The Pinnacle Foundation has recently refreshed our Board, resulting in an incredibly diverse, dedicated, and experienced Board of Directors.
Meet our Board of Directors
Paul Zahra is a board and company advisor and one of Australia’s most inﬂuential diversity advocates. A leading force in the Australian Retail Industry for over 30 years, Paul’s corporate roles have included CEO and Managing Director of David Jones Limited as well as senior leadership roles at Target Australia and Ofﬁceworks Superstores.
In 2016, Paul was appointed Global Retail Advisor with Price Waterhouse Coopers (PwC) where he is focused on helping Australian brands achieve omni-channel transformation and global expansion as well as assisting international retail brands entering the Australian marketplace.
Paul is also the Chair of PwC’s Diversity and Inclusion Advisory Board, providing leadership on the ﬁrm’s diversity and inclusion strategy. A powerful champion for diversity and inclusion in the workplace, Paul has also led numerous high proﬁle LGBT+ campaigns and initiatives.
Paul was appointed Non-Executive Director of The Pinnacle Foundation in June, 2015 and then shortly after was appointed as Chair.
Paul and his partner, Duncan Peerman have been Cornerstone Members of The Pinnacle Foundation since 2014.
Paul is an alumni of Stanford University Graduate School of Business.
Sean Linkson Non-Executive Director
Sean is one of the three Co-founders of Pinnacle along with Philip Comans, his partner of 20+ years, and their long-term friend Paul Clark. Inspired by the Point Foundation in the US, Sean, Philip and Paul set up Pinnacle with pro bono help from Herbert Smith Freehills Lawyers and Saatchi & Saatchi.
After three years in creation, Pinnacle was officially launched by our first Patron, The Hon Michael Kirby AC CMG when we issued our first two scholarships in February 2010.
Sydney-based, Sean is now a Non-Executive Board member of Pinnacle, after leading the management committee and volunteer team as CEO until July 2017 when he handed over the role to Janine Middleton.
Until July 2017, Sean was Managing Director at a large international Executive Search firm, Allegis Partners. Prior to joining the firm, he was Managing Director of A.T. Kearney Executive Search, spending nine years at the firm growing their Australian and New Zealand business. He commenced his search career with Australia’s largest human capital consulting company Morgan and Banks. In preceding years he worked for the Australian subsidiaries of international banks JP Morgan, Chase Manhattan and Lloyds. Prior to this, he spent nine years in project management with a leading Australian construction and engineering company.
Sean has a Bachelor of Applied Science and a Master of Commerce majoring in finance. Every day Sean sees the advantage of a good education. His passion is putting people into careers they love. Seeing people achieve their full potential is what inspires him and this was the inspiration for The Pinnacle Foundation. He wants to see every young LGBT+ person achieve their full potential and make a mark in the world.
Pippa Downes Non-Executive Director
Pippa is a respected Executive and Non-Executive director with over 25 years of distinguished career achievements in the international business and finance sector.
Her experience includes her recent roles as a Non-Executive Director of Infotrack Group Ltd. and the Sydney Olympic Park Authority. She is a Non-Executive Director of the ALE Property Group and the ASX Clearing and Settlement Companies. Previously, she was Managing Director and Partner of Goldman Sachs in Australia. She is a Non-Executive Director of the Pinnacle Foundation.
Before her most recent role as Managing Director & Equity Partner at Goldman Sachs in Australia, she was Director and Head of Equity Derivatives Trading at Deutsche Bank, Sydney. Prior to this, she was Executive Director and Head of Proprietary & Derivatives Trading at Morgan Stanley in Hong Kong and Sydney. She has also been a Director of UBS, Sydney and began her career at O’Connor & Associates in San Francisco and Philadelphia.
She is a member of the Australian Institute of Company Directors and Women Corporate Directors. She
was a member of the Goldman Sachs Diversity Council. In 2016, she was named as one of the AFR’s 100 Women Of In uence for her work in diversity.
Pippa graduated from the University of California at Berkeley in 1992 with a Bachelor of Science in Business Administration and a major in Finance and Accounting. She received her Masters of Applied Finance from Macquarie University in 1998. She has completed the AICD Directors and Board-Ready courses. Pippa has a passion for life
and her community. She was an dual international athlete having been a member Australian Swimming Team and represented Hong Kong at the International Rugby Sevens. She is a volunteer lifesaver for the Bronte Surf Life Saving Club and enjoys an active life with her two children, Matthew and Sophie.
Geoff Selig Non-Executive Director
Geoff is the Executive Chairman of ASX listed diversified marketing and print communications business IVE Group Ltd. He is a Director of the Selig family investment company Caxton Group and also sits on the board of The National Heart Foundation of Australia (NSW), The Lysicrates Foundation and The Pinnacle Foundation.
He was the State President of the NSW Liberal Party from 2005-8 and remains actively involved in the Party today.
As both a cornerstone and board member of The Pinnacle Foundation, Geoff is highly motivated to make a meaningful contribution as part of the team to providing disenfranchised youth in the LGBTI+ community with tangible support and encouragement at what is most often a seminal point in their lives. Seeing young people unlock their academic potential and the opportunity this presents is genuinely uplifting and rewarding.
Geoff holds a Bachelor of Economics majoring in accounting from Macquarie University. He lives in Sydney and has 3 daughters- Steph, Sarah and Amy.
Fran Kelly – the presenter of ABC’s Radio National Breakfast program — is one of Australia’s leading political interviewers and commentators and a key contributor to the nation’s political and social debates for the past 15 years.
In that time she’s been the ABC’s Europe Correspondent based in London, the political editor for The 7.30 Report and the political correspondent for the prestigious AM program.
Radio National Breakfast is Australia’s leading national morning current affairs radio show. Its daily agenda is a mix of national and international politics, current affairs and social issues – and it draws on the world’s leading commentators, players and thinkers. Its influence makes it required listening for opinion leaders across the country.
Claire Spencer Non-Executive Director
Claire was appointed Chief Executive Officer of Arts Centre Melbourne in November 2014. Since that time she has steered the organisation through a major restructure to ensure their role as a leader in Melbourne’s cultural precinct and a major contributor to Victoria’s creative economy.
Claire is a Member of Chief Executive Women – the pre-eminent organisation representing Australia’s most senior women leaders from the corporate, public service, academic and not-for-profit sectors – and is on the Executive Council of Live Performance Australia, the national peak body formed to ensure the long-term sustainability of the Australian live performance industry.
Claire has worked in the not for profit sector for 14 years and has a particular passion for inclusion and the democratising of creative experience, regardless of background, geography or financial means. The transformative power of education is something that is of ongoing interest and the opportunity to open these opportunities up to young people in the LGBT+ community is what attracted Claire to the Pinnacle Foundation.
Claire lives in Melbourne with her husband and three children.
Michelle Rogers Non-Executive Director
Michelle has over 30 years’ experience in the Human Services sector working across a broad range of Government, Not-for-Profit and Higher Education organisations focusing on disadvantaged young people both in the UK and Australia. Michelle worked for over 20 years in London boroughs specialising in child protection and mental health, including 12 years in the NGO sector structuring and leading therapeutic and advice services for young people affected by childhood trauma. Michelle was involved in strategic initiatives across East London for the Connexions Service and her diverse experience in strategic planning, project management and leadership development resulted in the development of innovative approaches to improving outcomes for disaffected and unemployed young people.
Michelle is currently Director Student Experience at Curtin University leading a portfolio of health, leadership, engagement and development services for students including services for Curtin’s LGBT+ community. Her commitment to developing Curtin’s approach to supporting LGBT+ people has been instrumental in the University being recognized as a top performing employer for workplace inclusion.
Michelle holds a Bachelor of Social Work, a Diploma in Management and is a graduate of the Australian Institute of Company Directors. She is currently Senior Vice President of Pride WA and Chair of the children’s cancer charity No Matter What. She brings a personal commitment to diversity and inclusion, is passionate about social justice and views education as essential to helping young people to lead happy and meaningful lives.
Tanya Matthewson Non-Executive Director
Tanya has been advising large corporate clients in Australia, Europe and the U.S.A over the past twelve years. She specialises in customer-centric strategy and translating strategy into successful implementation and effective change. Tanya was responsible for leading the Australian integration of Strategy& (formerly Booz&Co) which was successfully achieved within six months from commencement of planning. She is currently the Chief of Staff for PwC’s Consulting Business in Australia.
Prior to consulting, Tanya held senior management roles for British Telecom in the U.K. She played a significant role in the company’s global expansion plans by setting up new subsidiary businesses and international Joint Ventures in Europe, Asia and the U.S.
Tanya is passionate about values-led strategy and diversity and inclusion. She is the Victorian State Leader of GLEE (Gays, Lesbians and Everybody else), PwC’s employee-led LGBT+ network. Tanya has led a myriad of initiatives in this role, including playing an instrumental role supporting the Victorian Government to commence the Pride Centre initiative in Melbourne. She is regularly asked to speak on the topic of Diversity and Inclusion, has published a report on ‘LGBT+ Inclusion in the Workplace’ (May 2016) and personally delivering ‘Sticks & Stones’ LGBT+ inclusive language training to over 350 people within PwC.
Tanya is a graduate of the Australian Institute of Company Directors (GAICD) and is also a Board Member for Melbourne based community radio station, JOY 94.9. Tanya joined the Pinnacle Board as a Non-Executive Director in September 2016.
Andrew Staite Non-Executive Director
Andrew is Chairman of executive search and outplacement firm, SHK. Andrew founded and led SHK as its Managing Director for almost ten years. Andrew remains actively involved at SHK and conducts searches for senior executives.
Before founding SHK in 2007 Andrew was Managing Director of Hudson, then a $440 million revenue executive recruitment, human resource consulting and outsourcing firm employing 1,400 staff. Andrew was employed at Hudson (formerly Morgan & Banks and TMP Worldwide) for almost ten years.
Andrew has commentated widely in the areas of skills shortages, the ageing population and engaging high performers to remain with businesses. He has managed national recruitment businesses spanning all professional disciplines and led outplacement and human resources consulting teams and assignments.
Andrew brings a strong personal commitment to diversity and inclusion. He was a board member of Midsumma until February 2016. He was a National Judge of the Telstra Business Women’s Awards for many years.
Andrew holds Arts and Law degrees from the University of Melbourne. He lives with his partner in Melbourne.
Madeline Richardson Non-Executive Director
Madeline is a senior executive in the South Australian public service. She holds a Masters of Public Administration and Bachelor of Laws and is a leader in policy design, engagement and delivery.
As Chief Executive of the Nuclear Fuel Cycle Royal Commission Consultation and Response Agency, Madeline and her team delivered the largest engagement program in South Australia’s history. Over 50,000 people had their say during the consultation with 17,000 face to face conversations and 135 events held. The Aboriginal engagement program was awarded the 2017 Project of the Year by the International Association for Public Participation (IAP2).
She now heads up the Delivery and Engagement Division in the Department of State Development where she provides pathways for industry and business to grow and thrive. This includes overseeing a pipeline of industry projects, best practice engagement and economic analysis.
Madeline has also held a wide range of senior leadership positions across the public sector, with experience in portfolios such as health, industrial relations and within the Department of the Premier and Cabinet.
Madeline is passionate about delivering change and public value. When not at work, Madeline loves to tackle the hills of Adelaide on her road bike and spend time with her partner and their dogs.
Dr Craig White Non-Executive Director
Craig personally experienced the uplifting experience of education. As a teenager, growing up in a small country town, he was sure ‘there must be more to the world’. A scholarship was the beginning of the journey leading, many years later, to his involvement with the Pinnacle Foundation.
Going on to gain qualifications in medicine from The University of Melbourne and business management, specialising in leadership and organisational dynamics, from Swinburne University, Craig has had 30 years of senior roles in public hospital and health system leadership and management. He also participates on the boards of Family Planning Tasmania and OAK Possability,
Tasmania’s largest disability services provider.
Past roles have included Council membership of the National Health & Medical Research Council (NHMRC), membership of the inaugural Victorian Ministerial Advisory Council on LGBTI Health and leading the development of Australia’s first policy and decision-making framework for bloodspot screening of newborns.
The rest of time you will find Craig enjoying travel as well as life in Tasmania with his partner and various dogs, chooks, ducks, geese and miniature goats.
The Pinnacle Board is supported by a dedicated volunteer Managing Committee, a bunch of people really committed to creating life-changing opportunities for LGBT+ students.
Meet our Management Committee
Janine Middleton Chief Executive Officer
Janine has in excess of 25 years’ experience in the Financial Services industry, working in both Australia and the United Kingdom. Janine spent 13 years with J.P. Morgan in London, the last five as Managing Director in the Investment Bank.
On returning to Australia, Janine moved to Private Equity and was a founding partner of a mid market private equity firm, Tasman Capital Partners, she is a member of the Australian Institute of Company Directors and has a Masters in Applied Finance from Macquarie University.
Since returning to Australia in 2012, Janine has become heavily involved in the not-for-profit sector. Janine joined Australian Marriage Equality in 2014 and was appointed Co-Chair in January 2015, a position she still holds. She was named as one of Australia’s Top 100 Women of Influence in 2016.
A sound education and a good mentor are fundamental to helping young people achieve their full potential and I feel privileged to be part of the team at The Pinnacle Foundation and their work with LGBT+ youth.
Timothy Stutt Company Secretary
Tim is a senior associate in Herbert Smith Freehills’ head office advisory team (HOAT), where he advises publicly listed companies on corporations law, governance, executive remuneration and shareholder engagement/activism matters.
Tim holds a Master of Business Administration degree from Hitotsubashi University in Tokyo, and Bachelor of Laws (Honours) and Bachelor of Commerce degrees from Monash University in Melbourne. Tim has previously worked as a financial analyst at an investment manager based in the San Francisco Bay Area and, in 2010, was one of two Australians to receive a Young Leaders’ Program scholarship from the Japanese Ministry of Education. Tim is based in Sydney and lives on the lower north shore with his husband, Scott, and their poorly behaved frenchie.
Susan Brooks Risk and Compliance Advisor
Susan is our compliance guru and has extensive experience in managing regulatory risks and consumer issues from within executive government, statutory administrative bodies (Australian Broadcasting Tribunal and Australian Securities Commission) and the financial services sector (Chief Compliance Officer, Westpac and has been the Australian Banking Industry Ombudsman). She is currently a member of the ABC’s Independent Complaints Review Panel and several Managed Investment Compliance Committees. She holds a Bachelor of Economics and a Masters of Law.
“Being a member of the Management Committee, I am able to apply the wealth of experience I gained through corporate life. It also allows me to give back to our community. Back in the Seventies, I was a beneficiary of the Labor Government’s new approach to university entrance, so I understand the benefits of education and how it can change your life. In semi-retirement I can now devote significant time to the Foundation and at the same time enjoy travel and quality time with my partner Janis.”
My role with the Foundation is best described as a ‘Jill of all trades’, since as well as chairing a small team responsible for scholarship selection, I provide governance and general policy advice and design processes for us to use. All to ensure compliance with our policies and Constitution since our reputation is very important to us. In the next couple of years I will also be implementing a program to boost the number of registered mentors.”
Joe Sbarro Chief Financial Officer
Joe joined the Pinnacle Foundation in December 2013 as the Chief Financial Officer. Currently he is the Chief Risk Officer at OFX and is based in Sydney. Prior to joining OFX, Joe had a 10 year career at the Commonwealth Bank of Australia serving as the Head of the Risk Management Program Management Office and as the Executive Advisor to the Group Chief Risk Officer. He is also a US Certified Public Accountant.
Joe has had an international career, having held senior leadership positions in Hong Kong, London, New York, Tokyo, and for the past eleven years, Sydney. He has worked within Financial Services (Deutsche Bank) and at one of the top international Accounting Firms in Strategic Planning, Finance and Administration and Program Management.
Given his multi-cultural background and career, Joe sees the opportunity to work with the Pinnacle Foundation as a way to utilise and apply both his technical and soft skills to further enhance the Pinnacle Foundation and its scholars.
Martin Comans Chief Information Officer
Martin joined the Pinnacle team in 2012 after hearing about the wonderful progress of the foundation and offered some much needed technical oversight of our website and IT systems. We’re big on diversity so Martin is the first straight member of the Management Team!
An executive in the Federal Public Service Martin has a strong history with all things IT and has worked in both Australia and the developing countries of Timor-Leste and the Solomon Islands delivering a range of ICT services professionally while volunteering in his spare time. Since returning to Australia Martin has established an IT consultancy www.Comans.com.au tailored specifically to not for profits and small businesses and was more than happy to become involved in supporting the foundation’s technical needs.
Martin has also had a long love affair in the community sector where he has 15 years experience in Disability support, is a regular volunteer for the Salvos and is also the CIO of Sailability ACT. “I can really see how one person can make such a difference to those who just need a little help”.
Martin is currently based in Canberra.
Warren Perumal Chair of the Scholarships Selection Committee
Warren joined the Pinnacle Foundation in September 2016 as the Chair of the Scholarships Selection Committee. He is a long term employee of the Commonwealth Bank and currently is the Executive Manager Process Architecture.
As a founding member of the Commonwealth Bank’s LGBT+ & Allies Diversity & action group ‘Unity’ in 2012, Warren led the Events, Community & Sponsorship streams. He is no stranger to the Pinnacle Foundation, as one of his first objectives in Unity was to build partnerships with key organisations within the LGBT+ community – particularly with those aligned with education. This led to the landmark agreement between the Commonwealth Bank and the Pinnacle Foundation, whereby the Bank, as Principal Sponsors, provides for a number of annual scholarships with mentoring support provided by its staff.
“I am proud to have the opportunity to be part of an amazingly gifted and dedicated team that strives towards the betterment of the community as a whole, and help our LGBT+ youth achieve their potential.”
Andrew Hoppe Chief Marketing Officer
Andrew has worked in Broadcast and Digital Media Strategy for the past 25 years, and has worked with some of the biggest brands including Viacom, MTV, Sony Music Entertainment, Austereo and Microsoft. Starting in television production, programming and audience strategy, he moved overseas to live in Hong Kong and New York, and has led the creative and programming teams in the launch of MTV Networks across the Asia Pacific Region.
Back in Australia, he took his international experience and drove the international marketing of Australian Artists overseas, including the incredible success of Tina Arena’s career in France, and Silverchair’s “Neon Ballroom” release globally. He was the Managing Director of Soundbuzz, a digital music company which built and provided music download, streaming and content services for Telstra, Optus, ninemsn, Yahoo and Nokia – well ahead of its time – before the launch of Apple’s Itunes.
Returning overseas Andrew built and led Microsoft’s Online Publishing Division across the Asia Pacific Region, living in Singapore and Tokyo, and was part of the International Leadership team that managed the MSN service as well as content applications across all Microsoft devices.
He now consults and mentors media and technology companies, is an active lifesaver at Bondi Beach, a member of the Lifesavers With Pride committee, and is honoured to be able to contribute his expertise to help the Pinnacle Foundation grow and positively improve the lives of young LGBT+ in our society.
Jim Sait Mentor Manager
Dr Jim Sait worked in the higher education sector for 35 years. He has taught at universities in the UK, Canada and Australia before crossing to the ‘dark side’ in university administration at the University of Sydney where he ran the International Office. In 2005 he moved into Executive Search where he used his HR skills and experience assisting Australian and New Zealand universities and health care providers to recruit the best professionals from all over the world.
Jim is passionate about the transformative power of education to improve both individual lives and the life and culture of the nation. He has been an active member of the LGBT+ community since the early 70’s, and in the early 80’s set up an AIDS patients’ assistance program in regional NSW. A member of the Pinnacle Foundation family since 2011, he sees his current role as Mentor Manager as a logical extension of a lifetime of networking.
Jim has a PhD from UCL; and an MA and a BA (Hons) from UBC. He also has a DipEd from UNE.
Andrew Cleary Public Affairs Officer
Andrew is a senior executive at Qantas Airways in Sydney, and has had a diverse career spanning law, media, financial markets and now aviation. Passionate about education and equal opportunity, Andrew brings media relations and issues management expertise to the Pinnacle Foundation. Before joining Qantas, Andrew was a senior reporter at the Australian Financial Review, with prior roles including at Bloomberg News and CNBC Europe.
Nicholas Steepe Scholar Advocate
Nicholas, 23, has grown up in regional Australia and currently lives in Bathurst. After coming to terms with his sexuality at a young age, Nic faced the difficulty of family, peer and societal rejection which took a significant toll on his mental health. Whilst studying a Bachelor of Social Work at Charles Sturt University in Dubbo, Nic secured a job with headspace Dubbo, and contributed significantly to the conversation around youth mental health, marriage equality, and inclusion for LGBTIQA+ individuals within the Central West. Nic was also the first in his immediate family to graduate University.
Nic is one of the key individuals responsible for the Central West Pride March, and is heavily involved in the Central West Rainbow Alliance, promoting inclusion and support for regional LGBTIQA+ individuals. After receiving a scholarship from the Pinnacle Foundation in 2015, Nic wanted to give back and agreed to take on the position of Scholar Advocate within the Pinnacle team during 2016.
After completing a Postgraduate Certificate in Project Management, Nic began working as a Project Manager, Equity & Diversity for Charles Sturt University at the start of 2018. In addition, Nic is currently enrolled in his Masters of Social Work (Advanced Practice, Research/Dissertation strand) which he is aiming to complete in 2019.
Our Marketing and Events Committee are a fantastic team of dedicated volunteers, giving their time and talents to Letting the Pinnacle Light Shine.
Meet our Marketing & Events Committee
Having been a scholar of The Pinnacle Foundation between 2013-2015, Ben is now giving back by volunteering with us.
Ben is a Melbourne-based writer and broadcaster. He is currently employed by the ABC as a digital producer.
Craig is a social media strategist, blogger, copywriter, model, student and speaker. He has passions for sharing his knowledge, helping others develop and connecting communities through social media to network, educate, share experiences and expertise, and support each other through personal and professional growth. Previously volunteering as a facilitator with ACON’s ‘Young and Gay’ and “Men’s Health Project” programs, and currently part of the social media team at thought leadership brand, TEDxSydney, Craig now brings his expertise to The Pinnacle Foundation.
Mike was drawn to the Pinnacle Foundation by the idea of overcoming disadvantage through education. He started as senior marketing manager in June 2016 and is passionate about equality, inclusion and community.
After studying business at Charles Sturt Uni and communications at UTS, Mike started his marketing career working for the Uni of New South Wales, Chevening Scholarships and now at the NSW Ministry of Health.
Mike lives in Sydney with his wife Sarah and a cat called Burrito. He dreams about spread sheets at night (don’t tell anyone), gets out of bed to build creative campaigns and is most happy surrounded by media plans and new technology.
Raoul joined the Pinnacle Foundation in December 2015 and is one of the Event Managers. He was previously the Event and Sponsorship coordinator for the 2014 Bingham Cup, the gay rugby world cup.
His favourite event to manage was the Australian Anti-Homophobia press conference, where CEO’s from NRL, AFL, Rugby Union, Football Australia and Cricket Australia committed to adopting Anti-Homophobia policies within their sporting codes.
Completing his Diploma in Event Management at the College of Event Management, Raoul has previously been employed the Commonwealth Bank and Macquarie Bank. He is now a Sponsorship and Exhibition Manager for a professional conference organisation firm.
Raoul hopes his commitment and passion for LGBT+ community based events will ensure the Pinnacle Foundation delivers outstanding and memorable events for everyone that attends. He also loves working in the most fun team ever!
Gavin Jarrett Digital Marketing Producer
Gavin is a Logie and ASTRA award nominated producer with an expertise in developing, producing and directing for Digital Media, TV, and Branded Entertainment for over fifteen years, and has a sharp eye for trends, data interpretation and analysis in developing creative that appeals to target audiences.
Currently at Freemantle Media Australia, developing, writing, pitching and pre-production of digital branded entertainment formats that are optimised for social and mobile, encompassing scripted and unscripted content with a view to live primarily on Facebook and Instagram.
Dejan Rasic Executive Creative Director
Dejan Rasic’s career has spanned over twenty years at creative agencies in Australia, Singapore and London. He has created local and global campaigns for brands across virtually every category, including BlackRock, IKEA, MTV Networks, Barclays, Sprite, Republic of Singapore Navy, Lynx Deodorant, Coopers Beer, Hyundai A-League and Toyota.
Dejan’s work has been recognised at leading international award shows including D&AD, Cannes Lions, One Show, ANDY and FWA. Early in his career, he won the Australian Cannes Young Creative Competition a record three years in a row and has picked up sixteen Cannes Lions. In 2007, he was ranked #1 creative in Australia by Campaign Brief Magazine.
Dejan has taught advertising students at AWARD School and managed AWARD Craft School. In 2007, he was a founding partner of Colman Rasic Carrasco in Sydney Australia. After just one year in business, Colman Rasic Carrasco was awarded ‘Emerging Agency of the Year’ at the AdNews awards and has been consistently recognised as one of Australia’s most creative advertising agencies by Campaign Brief.